{"id":24281,"date":"2022-06-28T07:00:00","date_gmt":"2022-06-28T05:00:00","guid":{"rendered":"https:\/\/funbridge.com\/blog\/?p=24281"},"modified":"2022-06-28T15:03:46","modified_gmt":"2022-06-28T13:03:46","slug":"bridge-sponsors","status":"publish","type":"post","link":"https:\/\/funbridge.com\/blog\/en\/bridge-sponsors\/","title":{"rendered":"Bridge sponsors under the microscope"},"content":{"rendered":"
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\"Bridge<\/figure><\/div>\n\n\n
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Whether they are patrons or partners, brands, sponsors or institutions, all contribute in different ways to the notoriety and modernity of the game, to the point that they have become essential today. Describing a passion both French and global, whose challenges are not limited to big money stories.<\/p><\/blockquote>\n\n\n\n

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With all due respect,<\/strong><\/h2>\n\n\n\n

sponsors do not date from yesterday but from the 14th century, when the Renaissance bridged the gap between the Middle Ages and what is commonly called modern history. A golden age, especially for artists. The great painters of the time relied a lot on patrons, starting with Michelangelo \u2013 who, like his contemporary Raphael, received the support of Pope Julius II (described in a memorable way in the film The Agony and the Ecstasy) \u2013 and Leonard de Vinci, whose protectors were the Medici family, Cesare Borgia, Ludovic Sforza and the French King, Francis I.<\/p>\n\n\n\n

Modern bridge and its artists on the map also receive financial support at many levels. A distinction should be made between individual and corporate sponsorship. The first is sponsorship. The patron expects nothing in return for his endowment, except esteem and consideration. The second awaits a return on investment, in terms of image or financial, it specifically targets the desire embodied by the individuals and the values that they convey.<\/p>\n<\/div>\n\n\n\n

\n
\""Moses"
“Moses” by Michelangelo \u00a9 J\u00f6rg Bittner Unna<\/figcaption><\/figure><\/div><\/div>\n<\/div>\n\n\n\n

Patronage<\/strong><\/h2>\n\n\n\n

Among the famous patrons, let us quote Madame Simone Del Duca, whose husband Cino Del Duca, press magnate on both sides of the Alps and worshiper of bridge, gave his name to a cup that used to take place reviously
at the Castello Sforza in Milan and at the Palais de Chaillot in Paris. Up to 1,200 players took part in this competition, where the Italian benefactor did not hesitate to invite everyone for a special evening at the opera.<\/p>\n\n\n\n

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Bolivian art collector Jaime Ortiz-Pati\u00f1o also did a lot for world bridge before, during and after his presidency of the World Bridge Federation. As for the Taiwanese Chen Yeh, who organizes the Yeh Bros Cup, he generously endows it without trying to promote his own business. The same is true of Michael Bambang Hartono, to whom we owe the integration of bridge at the 2018 Asian Olympic Games in Indonesia. One cannot be a patron of bridge without having a passion for the game.<\/p>\n<\/div>\n\n\n\n

\n
\"Jaime-Ortiz
Jaime-Ortiz Pati\u00f1o
\u00a9 Youth Worldbridge<\/figcaption><\/figure><\/div><\/div>\n<\/div>\n\n\n\n

For many years, the invitation tournament in The Hague was chaired by Henk van Dalen, who happened to be an experienced player. The ncredible contribution of Maria Teresa Lavazza (everyone misses her coffee!) is partly explained by the fact that she is herself a real and talented player. By creating the first team of professionals, the Dallas Aces, the American businessman Ira Corn, took patronage to patriotism. His goal was to build a team capable of ending the supremacy of the Italian Blue Team. Which he did!<\/p>\n\n\n\n

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French sponsorting partners<\/strong><\/h2>\n\n\n\n

Since bridge has the particularity of being played in pairs and teams, being able to \u201cbuy\u201d a professional or a team \u2013 whether for his own pleasure, to sell a brand or a product, or even to become a partner of an event \u2013 is not impossible. France, Europe and the world have experienced all these different models, finding the opportunity to develop both their communication and their technologies, while professional players saw their incomes increase significantly.<\/p>\n\n\n\n

In France, direct marketing sponsorship relationships began in 1982 ith Gitanes and Martell, during the Biarritz world championship; a technical partnership had been established in parallel with France Telecom, allowing the immediate dissemination of results and all forms of information thanks to Minitel, the \u201cancestor\u201d of the Internet. This meeting was also a great first for the presentation of the Bridge Vision, combining video, electronic diagram and fiber optic links.<\/p>\n\n\n\n

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On the financial side, a very close collaboration was initiated in 1983 with Soci\u00e9t\u00e9 G\u00e9n\u00e9rale, which allowed, for more than twenty-five years, the strengthening of ties with clubs (through the Rondes SG), but also the possibility to organize magnificent national and international meetings, in the forefront of which was a France \/ Italy match in front of 1,500 spectators, in the grand auditorium of the Palais des Festivals in Cannes in 2003.<\/p>\n<\/div>\n\n\n\n

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\"Cannes
\u00a9 depositphotos<\/figcaption><\/figure><\/div><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

Two million viewers<\/strong><\/h2>\n\n\n\n

Among the event sponsors, it is difficult to forget the preponderant role played by Philip Morris for the European Bridge League from 1987 to 1996. An association which was synonymous with innovation, the emergence of new competitions (with cash prizes highly appreciated). Paul Chemla, record holder of victories, still remembers it\u2026 The quality of the organization, as well as the participation of Omar Sharif, ensured a live transmission on TF1 for the European championship in pairs, won that year (1991) by Jean-Paul Meyer and G\u00e9rard Le Royer. A happy sequel to the delayed broadcast on Canal+, a year earlier, of the Rosenblum final with the support of the LVMH group, whose audience ratings for a Sunday afternoon remain memorable: more than a million viewers!<\/p>\n\n\n\n

Geneva 1990, renamed the World Bridge Series (WBS), had also gathered prestigious sponsors, including Nestl\u00e9 who, beyond highlighting its brands Vittel and Nescaf\u00e9, had taken advantage of the event to launch its famous Nespresso machine. But this was only a prelude to Lille 1998, where events were sponsored by Weston or Vivendi, and of course Generali. It’s CEO at the time, Antoine Bernheim, then considered the godfather of the economy in France and Italy, deserves a special place in the world of sponsorship.<\/p>\n\n\n

\n
\"Generali<\/figure><\/div>\n\n\n

From 1992 to 2008, every other year, he sponsored the Generali World Masters, an individual world championship with considerable success for the stars of our game. These, invited all expenses paid, were indeed rewarded with attractive cash prizes. As for the competition, it was the subject of television broadcasts for two million viewers, listening to the comments and presentations of Michel Ab\u00e9cassis or Philippe Cronier.<\/p>\n\n\n\n

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Corporate bridge!<\/strong><\/h2>\n\n\n\n

Among the strong and omnipresent brands, it is worth mentioning Lavazza, combining sponsorship of championships and support of the Italian national team to many successes; in France, there will be, among others, the Martell team, then Schneider (1992 world champion), as well as Alcatel, who toured in France and abroad. As well as the original creation, via Audi then Renault, of original tournaments in their dealerships, including the particularly beautiful one in Bordeaux in 2005, the day after a Grands Crus tournament at Ch\u00e2teau La Conseillante (Pomerol).<\/p>\n\n\n\n

<\/div>\n\n\n\n

Sponsorship, games and invitations<\/strong><\/h2>\n\n\n\n

The altruism of sponsors is also expressed through transmission, as did the company BP France from 1992 to 1998, as a great sponsor of the teaching of bridge at school, thus contributing to the hatching of the Bridge educational pilot. Raymond Bloch\u2019s involvement made it possible, among other things, to train some 15,000 students in 1996 alone.<\/p>\n\n\n\n

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In a completely different style, Club M\u00e9diterran\u00e9e also worked in favour of the discipline, through a regretted figure: Mike Dennery. Both the largest bridge school (Philippe Soulet was one of the first GOs!) and hosts of some of the most attractive and festive festivals, the villages of the legendary Club Med welcomed a number of champions. Invited to Djerba or even Marrakech, all keep an unforgettable memory of these events worthy of royal diffas and substantial prizes to which the high participation rate (up to 1000 people) was not unrelated. Many also remember the magnificent cruises which made it possible, in the orning or early afternoon, to visit islands and countries (Egypt or Israel, in particular) and, in the evening, to play in the bridge tournament.<\/p>\n<\/div>\n\n\n\n

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\"Club
\u00a9 Club M\u00e9diterran\u00e9e<\/figcaption><\/figure><\/div><\/div>\n<\/div>\n\n\n\n

Sponsors of invitational tournaments, for their part, were often the media: the Politiken in Copenhagen or the Sunday Times in London (which became the Macallan and must be played in a tuxedo), events as restigious as the Directors Club tournament at the Automobile Club or at the Chamber of Commerce with General Electric, Avis or Multifinance. However, the amounts invested by Belambra, Optic 2000, Ren\u00e9e Costes Viager and even Cr\u00e9dit Mutuel are incommensurate with those of their predecessors. Finding sponsors is certainly feasible; keeping them\u2026 much less.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Winning trio<\/strong><\/h2>\n\n\n\n

A successful event must go through a trilogy (organizer – sponsor\/media – partner) in which everyone plays their part. This rule is particularly observed in the environment of institutional partnerships, which today deserve primary attention. Reference is made here, first of all to the choice of a host city and the subsidies it can provide, in addition to the necessary infrastructure, in an urban environment that is as pleasant as it is accessible (transport and costs).<\/p>\n\n\n\n

In many countries, private groups have thus supported the public authorities and the local organizing committee: Marlboro in Beijing in 1995 (which obtained authorization to set up two factories there), Orbis in Bermuda in 2000 (who received the green light to register officially). Building on multi-year contracts \u2013 with the World Bridge Federation, SportAccord, the International University Sports Federation (FISU), the International Mind Sports Association (IMSA), Nissan \u2013, China, for its part, was lucky to be able to host in its territory extraordinary events of mind sports and bridge.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Individual sponsors with sporting motivations<\/strong><\/h2>\n\n\n\n
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By employing an individual, or a group of players, a sponsor can hope to compete at the highest levels. My one-time American sponsor, the late Rabbi Leonard Helman, observed that having accumulated a little of earthly substance he could choose to indulge his passion for bridge by hiring a group of professional players. How else could he have hoped to reach the final of the Reisinger, or win a Polish Team Championship?<\/p>\n<\/div>\n\n\n\n

\n
\"Rabbo
L. Helman \u00a9 ABF<\/figcaption><\/figure><\/div><\/div>\n<\/div>\n\n\n\n

Awards<\/strong><\/h2>\n\n\n\n

Although the costs involved can be considerable, the rewards can be significant and national and world
championship titles now regularly fall to teams containing a sponsor. In the United States, the team led by Nick Nickell was, for many years, primus inter pares. In the United Kingdom, Alexander Allfrey’s squad is consistently in the running for all the major events and wins more often than not. In Europe, Pierre Zimmermann is both a patron and a sponsor – and bridge players have a lot to thank him for.<\/p>\n\n\n\n

We have already mentioned Maria Teresa Lavazza (along with the now retired Francesco Angelini, formerly
Italy’s other major sponsor), another figure with a duel role. From the distaff side of the bridge family one must also mention several Americans; Bermuda Bowl winner Rose Meltzer, multiple World Champion, Kathie Wei Sender and Lynn Baker, and Rita Shugart.<\/p>\n\n\n\n

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\"Nick
Nick Nickell
\u00a9 Tony Gordon \u2013 WBF<\/figcaption><\/figure><\/div><\/div>\n\n\n\n
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\"Pierre
Pierre Zimmermann
\u00a9 European Bridge League<\/figcaption><\/figure><\/div><\/div>\n\n\n\n
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\"Francesco
Francesco Angelini
\u00a9 Neapolitan Club<\/figcaption><\/figure><\/div><\/div>\n\n\n\n
\n
\"Sandra
Sandra Penfold
\u00a9 WBF<\/figcaption><\/figure><\/div><\/div>\n<\/div>\n\n\n\n

The CV of English sponsor Sandra Penfold includes a near miss in the Venice Cup and numerous medals in the European Championships along with many domestic triumphs. One aspect that is overlooked when discussing sponsorship is that in a long term association, the sponsor is likely to become a stronger player – you cannot be amongst such immense talent without some of it rubbing off.<\/p>\n\n\n\n

<\/div>\n\n\n\n
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<\/div>\n\n\n\n

BONUS!<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

Did you know?<\/strong><\/h3>\n\n\n\n
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Almost 100M\u20ac<\/strong><\/h4>\n\n\n\n

The budgets injected in thirty years by firms into federations (national and international) and various organizations.<\/p>\n<\/div>\n\n\n\n

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Over $1M<\/strong><\/h4>\n\n\n\n

The estimated annual cost of sponsoring a world-class team.<\/p>\n<\/div>\n\n\n\n

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1200<\/strong><\/h4>\n\n\n\n

The number of players at Del Duca at the time of its peak.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Missed opportunity<\/strong><\/h3>\n\n\n\n

This story dates back to the beginnings of corporate sponsorship in England. In 1982, the Woolwich Building
Society agreed to sponsor the prestigious Spring Fours. Rumor has it that it wanted to empower the winning team to compete in the Rosenblum Cup.<\/p>\n\n\n\n

But the English Bridge Union preferred to use the money to o”er all participants tea and co”ee throughout the tournament \u2026 Today, the Schapiro Spring Fours benefits from the help of a real patron, Helen Schapiro, the event having been renamed in honour of one of the best players of all time: Boris Schapiro.<\/p>\n<\/div>\n\n\n\n

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\"Boris
Boris Schapiro \u00a9 ACBL<\/figcaption><\/figure><\/div><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
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\"Record\"<\/figure><\/div><\/div>\n\n\n\n
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Record to beat<\/strong><\/h3>\n\n\n\n

In 2016, the first Bridge Online World Cup brought together sponsors and players from di”erent continents: Bill Gates on the west coast of the United States, Lavazza in Europe and Chen Yeh from Taiwan to Beijing.
Assessment: 10 million viewers, 400,000 on the net for each segment and the tweet by Bill Gates seen by 32 million followers.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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It’s perfect!<\/h3>\n\n\n\n

The most successful sponsor of all time is Nick Nickell, associated for decades with the tenors Meckstroth – Rodwell. But “Meckwell” has now left the ship\u2026<\/p>\n<\/div>\n\n\n\n

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Pros<\/strong><\/h3>\n\n\n\n

To get an idea of how many professionals now practice their art in the United Kingdom, you just have to take a look on the website of the Professional Bridge Agency<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n
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<\/div>\n\n\n\n

What did you think of this article by Mark Horton and Jose Damiani?<\/strong><\/h2>\n\n\n\n

Share your view with the Funbridge community in the Comments<\/em> section below!<\/p>\n","protected":false},"excerpt":{"rendered":"

Whether they are patrons or partners, brands, sponsors or institutions, all contribute in different ways to the notoriety and modernity of the game, to the point that they have become essential today. Describing a passion both French and global, whose challenges are not limited to big money stories. With all due respect, sponsors do not date from yesterday but from the 14th century, when the Renaissance bridged the gap between the Middle Ages and what is commonly called modern history. A golden age, especially for artists. The great painters of the time relied a lot on patrons, starting with Michelangelo\u2026<\/p>\n","protected":false},"author":25,"featured_media":32460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14909,10635],"tags":[13348],"access":[13334],"class_list":["post-24281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bridge-news","category-let-s-talk-about-bridge","tag-report","access-premium-plus-en"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"yoast_head":"\nBridge sponsors under the microscope - Blog Funbridge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/funbridge.com\/blog\/en\/bridge-sponsors\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bridge sponsors under the microscope - Blog Funbridge\" \/>\n<meta property=\"og:description\" content=\"Whether they are patrons or partners, brands, sponsors or institutions, all contribute in different ways to the notoriety and modernity of the game, to the point that they have become essential today. 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